By World Camp Intern Rachael Thorn
World
Camp’s United States headquarters are located in Asheville, NC, a small
city known for its active local engagement and progressive ideas
centered on community. As our focus lies on Malawian communities, it is
necessary to understand how to motivate a tight-knit local community to
become active in a far away community. Many people become more invested
in projects when they are directly affected. For example, issues
concerning climate change are more likely to be addressed when adverse
effects are noticeable and affect one’s every day life. So, how do we
connect community engagement with a global mission? What gets people
passionate in engaging with an organization whose outcomes benefit those
living in different parts of Malawi?
We should consider that the three aspects of community engagement
involve decision-making, capacity building, and relationship development
(
Bang the Table).
While these three facets are not mutually exclusive, a broader
engagement relies most heavily on relationship development to engage
citizens at a local level. Since the local community does not directly
see the benefits of engagement, it is necessary for the lens to be
widened to include a global vision and to redirect what a successful
outcome looks like.
This is difficult, as modern psychology shows that humans are
generally insensitive to scope. This means if you could save 1,000 birds
by giving $80, you would not increase that amount proportionately if
you were saving 10,000 birds. Since individuals are rather unaware of
scope, the next approach to successful community engagement is outreach.
If more people can become excited about the global vision, then the
cumulative engagement will be more powerful than from a few individuals
who will not be more driven to give by an ever increasing need. This is
relationship development.

Engagement through relationship development can come about by
combining a few tools. These include: accessibility to information,
clarity of mission and vision, providing welcoming and approachable
events, implementing reward systems, and engaging with already present
community staples. One of the best ways to keep the local community
engaged is to make progress visible and current. Luckily, our globalized
world can provide the reward of seeing the effects of donations or
involvement almost instantly as pictures, videos, and online posts can
keep donors updated on the successes that are happening everyday.
Stay connected to World Camp’s programs and projects, not only through this blog, but also on
Facebook (World Camp Inc.) and
Instragram (@worldcamp_Malawi).
Graphics from Bang the Table